As if I didn’t have enough going on.
Now that I finally have a camera again, I can start shooting whenever I want to. And what I’ve wanted to do for a while is a book review web show.
Because … there’s no better medium than video to talk about books, I guess?
Anyway, I’ve started the show, and it’ll be coming out once a week. It’s called “Five Minute Books.” You can watch the first episode below, in which I review the book Divergent by Veronica Roth.
Now, if you’re an indie artist, you’ll want to keep reading. If you’re not, you’ll probably just get bored.
Aside from the fact that I love talking about books, there’s a strategy involved with this show, too. Week to week, I’ll be alternating my reviews thusly:
- A review of Amazon’s #1 bestseller for that week
- A review of an indie book of my own choosing
The reason is very simple: traffic. People searching for “<Bestseller name> Review” will be driven to my videos, which will only become more popular in Google’s search engines as the audience continues to grow.
On the other side of the coin, I love promoting indies and I want to help get good books out there for audiences. But, too, indie authors PAY ATTENTION when someone reviews their book.
The video above reviews a book by Veronica Roth. Do you think she gives a shit? Of course not. She’ll probably never even see it.
But next week I’ll be reviewing a book by Sean Platt & Johnny B. Truant. And you can bet that they’ll appreciate it, and they’ll probably share the review on their social media, which is MUCH, MUCH bigger than mine. That means more reviews. Maybe more subscribers.
And more people who will know who I am.
It’s one of those relationships that’s mutually beneficial. I’m recommending a book I love. People who know ME but don’t know THAT BOOK will see it, and some of them will get it. Meanwhile, some people who know THAT BOOK but don’t know ME will be introduced to me for the first time.
In terms of marketing funnels, I think I’ve hit upon a pretty good one. It took me a while to work this model out, but when I did, I realized it was perfect for me. I felt good about it, and I knew others would feel good about it, too. I’ve said it before, and I’ll say it again: If marketing is hard or makes you feel icky, you’re doing it wrong.
Anyway, check out the video! And if you do want to buy the book despite my 3.5 star rating, do click through on that affiliate link. That’s another bonus — a little extra cash for every sale never hurt anyone.