Amazon Advantage for Print Pre Orders (Writer Wednesday)

Amazon Advantage for Print Pre Orders (Writer Wednesday)

There are many Amazon programs out there, and many authors know about them:

Amazon author central, Amazon marketing services, and of course Kindle Direct Publishing.

But one service I had never heard of until last year was Amazon Advantage.

Now I’ve been using Amazon Advantage for a few months now, and I’m pretty stoked about it, and so I wanted to talk to you about it today.

But I need to clarify: Advantage is not for everyone. First of all, they don’t accept individual applications. You have to be a company.

And if you’re a single author putting out a book every few months, this is probably NOT right for you, for reasons we’ll get into.

Amazon Advantage is a system where you set up your own print books and other physical products like a real traditional publisher.

In other words, rather than Createspace providing stock to Amazon, YOU provide stock directly to Amazon, cutting out the middle-man.

Now, we have to talk about pros and cons, and Advantage has a couple of big cons.

I would say that MOST indie authors should NOT use Amazon Advantage. Judge for yourself.

Number one is logistics. You are a supplier.

Number two is cost. Amazon treats you like a publisher, meaning they take 55% of your book’s list price.

If you’re ordering stock from Createspace, you’re going to lose money.

The reason I set it up this way is that it allows me to keep stock on hand

It allows me to autograph every copy

And when I start doing bulk printings, I will make significantly more money

Plus, Createspace is no longer listed as the distributor of record

Another huge, HUGE advantage of Advantage: you can do print pre-orders.

You set a release date and a sale date, and Amazon will let people pre-order your print book.

That’s kind of a big deal, at least for me! I love pre-orders.

Actually setting up Advantage is a whole deal. I couldn’t begin to explain it in even an hour-long video.

But they have an excellent help center to get you through it. If you want to check it out, go to advantage.amazon.com.

Garrett Robinson

Over 100,000 readers have read and loved Garrett's books, like the fantasy hits Nightblade and Midrealm. He's also a film festival favorite with movies like Unsaid, and a tech guru who posts lots of helpful how-tos for writers and filmmakers over at garrettbrobinson.com.

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