There are many Amazon programs out there, and many authors know about them:
Amazon author central, Amazon marketing services, and of course Kindle Direct Publishing.
But one service I had never heard of until last year was Amazon Advantage.
Now I’ve been using Amazon Advantage for a few months now, and I’m pretty stoked about it, and so I wanted to talk to you about it today.
But I need to clarify: Advantage is not for everyone. First of all, they don’t accept individual applications. You have to be a company.
And if you’re a single author putting out a book every few months, this is probably NOT right for you, for reasons we’ll get into.
Amazon Advantage is a system where you set up your own print books and other physical products like a real traditional publisher.
In other words, rather than Createspace providing stock to Amazon, YOU provide stock directly to Amazon, cutting out the middle-man.
Now, we have to talk about pros and cons, and Advantage has a couple of big cons.
I would say that MOST indie authors should NOT use Amazon Advantage. Judge for yourself.
Number one is logistics. You are a supplier.
Number two is cost. Amazon treats you like a publisher, meaning they take 55% of your book’s list price.
If you’re ordering stock from Createspace, you’re going to lose money.
The reason I set it up this way is that it allows me to keep stock on hand
It allows me to autograph every copy
And when I start doing bulk printings, I will make significantly more money
Plus, Createspace is no longer listed as the distributor of record
Another huge, HUGE advantage of Advantage: you can do print pre-orders.
You set a release date and a sale date, and Amazon will let people pre-order your print book.
That’s kind of a big deal, at least for me! I love pre-orders.
Actually setting up Advantage is a whole deal. I couldn’t begin to explain it in even an hour-long video.
But they have an excellent help center to get you through it. If you want to check it out, go to advantage.amazon.com.